Meet your new lucky charm.

Our hand-beaded purse charm does triple duty — clip it onto your bag, use it as a key ring, or wear it as a neck charm on game day. Designed to add a little sparkle without trying too hard, it brings bold Demon Deacons pride to even the simplest outfit.

No digging for keys. No outfit overthinking. Just an easy, polished detail that makes your game day look feel complete.

Officially collegiate licensed, handcrafted, and made to be worn (and gifted) on repeat.

Why you’ll love it:

• Three ways to wear: bag charm, key ring, or neck charm

• Instantly elevates your clear bag

• Lightweight, practical, and game-day ready

• A stylish way to show the Wake Forest  spirit

Cute. Functional. Gift-worthy.
Because your keys (and your bag) deserve team spirit too ❤️🤍